For The Stylish, Elegant & Timeless Bride.

Alice Rose Bridal is a friendly and stylish bridal boutique perfectly nestled in the picturesque town of Ashby De La Zouch.

Donna and the team understand that their bride looks for designs that are beautifully made, style-led and quintessentially you. Your moment, your once in a lifetime day to sparkle with the timeless elegance that you’ve dreamed of since childhood. They also believe the journey to find YOUR DRESS should be as equally magical.

The boutique stocks a range of stunning couture bridal & bridesmaid dresses; all personally selected by Donna with their brides in mind. There is also a fabulous selection of ‘Finishing Touches’ including shoes, bespoke veils, belts & hair accessories. Designers stocked include Dando London, Eddy K, Romantica Of Devon, Irregular Choice Shoes and more.

The team highly pride themselves on the service they provide. “If there is one time a girl should be made to feel a million dollars it is when she is searching for her once in a lifetime dream dress”. They were proudly crowned “Bridal Boutique 2018” by the Luxe Bridal Awards to recognise they’re expertise and dedication to all their brides.


Feedback on Alice Rose Bridal

  • Hannawell Storey

    I said "Yes to the dress!" at Alice Rose Bridal. Donna was incredible!! The boutique is the nicest I visited and has a great selection of dresses. Donna made the whole experience really amazing. I could take as much time as I needed and try on any dress I wanted with no pressure. The customer service was outstanding and I found the dress of my dreams. Thank you Donna! Xx

  • Kelly Walsh

    Such a beautiful shop! I bought my wedding dress from here and it was such a lovely and stress free experience. The ladies make you feel like they've literally got all the time in the world for you, there was no rushing and absolutely nothing was too much trouble. Every time I leave I feel like a million dollars! I would recommend taking a look if you are looking for a dress or accessories.

  • Tina Hubbard

    Thank you Alice Rose. You helped make our day so special. Nothing was to much trouble for you. From the moment we walked into your shop the service was excellent and you made me feel so at ease. My dream dress, veil and accessories was everything I could of asked for. I would recommend you to anyone thinking of getting married 👰🏻 Once again thank you so much Love Tina and Steve Hubbard

  • Jennifer Rowan

    From the day I stepped into Alice Rose Bridal shop to find my perfect dress it was an amazing experience. I felt so relaxed unlike some other shops I'd been in. Always a warm welcome and took their time with me when trying various ones on. When I found my perfect dress, I tried it on a few times to make sure it was still 'the one' which was no hassle to them at all! I needed a few alterations which were done through their sister shop and again I felt at ease every time. There was no rush, even at my evening appointments! Thank you so much for all your help, it really made our day so special and I felt absolutely amazing!

  • Catherine Patrick

    Fabulous service. So kind and after only 3 attempts I said 'Yes' to my forever dress. I couldn't recommend this little shop more highly, superb!


Save The Date Brides shall receive 15% off all accessories when purchased with their dream dress at Alice Rose Bridal.


Issue 48: When It Was Just You

Alice Rose Bridal


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