Our guest blogger, or should we say, award winning guest blogger, Karen from Darby & Joan (proud winners of the National Venue Stylist Award for 2014) is back with a beginners guide on Pinterest. A powerful source of social media and used so much in the wedding industry, here’s Karen to share some helpful tips on how to get started and make the most out of Pinterest when planning your big day.
Over to Karen:
Pinterest is full of gorgeous images, inspirations and ideas. I would say that 50% of our clients regularly use it and it is one of those things that you happily live without, until you start to use it – then think “ how did I live without this!?”.
I always always ask if a client is aware of it at our initial consultation as it is such a useful tool for me as a wedding stylist, but also it is invaluable for me to encourage our clients to use too as we can keep in touch with ideas.
I am no expert but I do use it daily and this post will hopefully give you a beginner’s guide on how Pinterest can really help to plan and visualise your wedding.
What is it?
Basically it is a website that acts like an on-line scrapbook that allows users to look for images and to categorise them on different pin boards. It works in a similar way to Facebook and Twitter as you can follow people and look at what they are pinning, and re-pin their images. Another reason it is so useful is that many of the photographs are linked to websites, forums, on-line retailers so you can buy the things you have seen.
How do I join?
Type in Pinterest in your browser and sign up to create your account. You can either do this via Facebook or by using your email address. There is a waiting list to join as it is so popular, but if you can find an existing member they can send you an invitation to join. When I requested my account it only took a couple of days to be verified.
How to I start pinning?
A good starting point is to create several boards around the areas you want to plan. Putting similar images together just makes it easier to keep track of what you have pinned and you can also see a theme developing if you repeatedly choose images with a similar style.
You could look at creating a board for the following: Accessories (shoes, veils, jewellery), Hair & Makeup, Wedding Cakes, Flowers, DIY ideas, Bridesmaids, Colour Palettes.
You can pin an image to more than one of your boards so if you have a gold and cream wedding cake image that you have pinned to your “Cakes” board, you can also pin it to your “Gold Theming Ideas” board.
Who do I follow?
It is worth following the wedding experts to see what they are looking at for inspiration. One of the most popular to follow is Style Me Pretty who have hundreds of thousands of followers and a hundred boards to look through. Another favourite of mine is 100 Layer Cake.
When following someone, you can follow all of their boards or just choose the ones that are relevant to you.
You’ll find that when you click on an image, it shows where it originated from and you have the option then of clicking through to that person’s board.. You can then choose to follow others who have also pinned that same image as you.
And so it goes on…
How do I pin?
Simply click on a picture that you like and then click on the red “Pin It” button, you can then choose which of your boards to pin it to. Easy.
You can also “like” pins and these will be stored in a separate board for you automatically, ours is above. If you are wanting to create a board and not share it with anyone then you can store up to three secret boards that only you can see.
Why should I use it and do I need it?
As touched upon before, for me it is so useful as I can follow all the boards that my clients’ have put together and I can get a really good idea of what they are looking to create. Likewise, they can see our style, the boards that we are drawn to putting together and it does help to get the creative juices flowing and to understand what we are all looking to achieve with the day.
Clients will often set up a board and invite me to pin to it – so if I come across images that I think they will like I can pop it on their board for them to look at. You can also make comments on your own pins and invite others to comment on yours.
I use it daily for inspiration. For ideas, to create a shared board with other suppliers for a photo shoot, to create style boards for clients, to put together recipes, fashion ideas, home projects, craft stuff for the kids – the list is endless. You will probably find that you easily and quickly build up your boards as you pick up ideas from other users. Sadly my real wardrobe doesn’t quite match my virtual Pinterest wardrobe yet, but I’m working on it!
It’s a good tool to use for your bridesmaids too. Many brides now are offering their girlfriends the choice of their dresses, so why not set up a group board that you and all your bridesmaids to be can pin to.
You can “tag” people like you can on Twitter and Facebook too. If you wanted someone in your wedding party to see a particular pin, then use the @ symbol and their username to flag the image for them.
Pinterest is also a mobile app which makes it ridiculously useful for when you meet with prospective wedding suppliers. For example, if you have a wedding dress board you can show the dressmaker your pins so she can get a clear idea of what you are looking for and the day you are wishing for.
You can also add YouTube videos which can be fun if you wanted to save video footage of a venue or maybe a catwalk show of your favourite wedding dresses.
Use with caution – it is all too easy to become addicted! I can easily spend a couple of hours browsing and dreaming!
Most of all, enjoy it and we’d love to hear from new users about how they find it and if they have any tips they can share.