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Friday Frenzy – Whoopie!

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Friday Frenzy – Whoopie!

Taking the UK by storm, straight from the shores of the USA are the new and totally scrumptious whoopie pies. Arguably and perhaps quite controversially hailed as becoming the new ‘cupcake’, this revolution in sweet-toothed fancy is gaining more and more momentum and set to become thee baked good to be shovelling in your cake hole!

OK, so what is a whoopie pie I hear you cry!? Well, it is basically a cake sandwich; two moist, dense domes of cake sandwiched together with cream cheese frosting or buttercream frosting. Originating from the US, rumour has it that the name derives from the noise Amish farmers used to make when opening their lunchboxes and upon discovering this cake treat made for them by their wife or daughter; they would shout ‘WHOOPIE’.

Whoopie pies are popping up in bakeries across the country including the Urban Bakery (in our very own East Midlands) who offer three flavours; classic chocolate, vanilla pod and red velvet, all with cream cheese or buttercream frosting in vanilla or chocolate and come in boxes of 10 at £25.

Even the large corporate brands are cottoning on to this new craze with Marks and Spencer being the first British supermarket to launch a range of whoopie pies.

So, get there before the crowds arrive because rest assured, those crowds will arrive and they’ll be pretty big …..


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