| A DAY IN THE LIFE OF | Behind The Scenes of Iconic Bride
We’re catching up with the lovely Angela, owner of appointment-only Iconic Bride to find out exactly what it takes to run a beautiful, elegant and inspiring bridal boutique. We’re delving behind the scenes, so keep reading to discover what happens at this stylish studio in Nottinghamshire…
9am “It’s time to make sure the boutique is sparkling and ready to welcome our brides to be! I take pride in providing our brides with a luxurious and comfortable environment in which they can choose their dress. I love the way our collection of dresses from Caroline Castigliano, Sophia Tolli, Wtoo by Watters and Two Birds bridesmaids hang beautifully in their ivory cupboards.”
930am “My first bride of the morning arrives and I’m excited to see she is a current Iconic Bride who has come in for her bridal dress to be complimentary steamed & packed ahead of her destination wedding. Her ‘Rexana‘ dress by Sophia Tolli is the perfect choice for a warm climate.”
1045am “I’ve just booked in a new bride and have talked her through our dress collection and sizes, which predominantly range from UK 8-14 with a limited number in size 16. As it will be her first time to a bridal boutique I reassure her it’s good to have an open mind and not be 100% sure on style at this stage and that we have an excellent choice of dress styles and fabrics on offer, having around 60 dresses in the boutique to choose from.
We have another destination bride who has decided last minute to marry in Las Vegas in 3 weeks time! She was hoping to buy off the peg and I am delighted to inform her we have many available and these are all at special reduced prices with some even as much as 50% off.”
1200pm “Now it’s time to focus on our social media posts. You’ll find plenty of inspiration and updates across Facebook, Twitter and Instagram, including our latest promotions and trunk shows.”
1300pm “The afternoon is spent with a bride who had returned to buy her dress. After going through the ordering process and our T&Cs, I took the obligatory welcome to #TeamIconic snap. I made a note to order her a fabric swatch of her dress, so she can match to her flowers. This was followed by another bride and her team of ‘maids, which was endless laugher showing the bride tribe the different ways to tie the multiway wrap dresses from our TwoBirds range before having a go themselves.”
1559pm “I’m just about to close the boutique when a bride rings to ask if we have the ‘Paisley’ gown by Caroline Castigliano. We don’t, but I tell her as official stockists we can loan dresses from all our suppliers for a small loan fee charged which is charged to the bride but for which we deduct from retail price if she then buys. The bride is happy with this and says she will get back to us. It’s officially time to go home!”
Don’t forget to book your appointment at Iconic Bride!